As I work through a personal project it becomes less about the initial idea and more about the world I've started inhabiting. This was the case as I built out the world that the Saygak machine and others were in - indeed, the time they seemed to belong in. A time when analogue crossed into digital, a time of groundbreaking filmmaking and new forms of advertising. These mock adverts emulate both the cinematography of the era but also the Madison Ave approach to copywriting.